Attribution Tracking & Data Management
Attribution is based on accurate data harvested at an individual user level for all channels whether paid or organic, for every media interaction, site visit and event – whether a download, a registration or a sale. The Shomei consulting team will work with you to develop your tracking and data Strategy. By identifying the data you already have and where additional data is required, an infrastructure and technologies roadmap can be developed to complete the data picture.
Tag and Data Management
Shomei is a Tag agnostic platform that can utilise data from many different platforms such as DoubleClick, Atlas, Mediaplex; tag management platforms such as Tracking.net and SiteTagger as well as from customer data hubs such as Celebrus. The Shomei team will help you understand such technologies, where they add optimisation and performance value and how the resulting data can be utilised – not just for Attribution but also for all other operational and reporting requirements.
In addition to exploiting pre-existing data the Shomei consulting team will work with you to develop your Attribution tracking strategy – determining what needs to be tracked and what the relative contribution of each data point to the overall Attribution Strategy. In some instances where the data gaps can’t be addressed or operational independence is required Shomei can deploy a single exhaustive tracking tag.
See Media ROI Measurement for more information on the Shomei platform and approach to measurement.