Attribution Development & Strategy
- How is your current Attribution model affecting your business and the investment decision you make?
- Is your media, creative and messaging working as hard as they could?
- Are you driving the right audience segment to deliver maximum profits?
- How can you expand your acquisition activity whilst effectively managing cost?
We know that adopting Attribution management can be complicated – we also know it need not be, it also need not be expensive. The Shomei consulting team will work with you to understand where you are today, identify the ‘quick wins’ and help develop an appropriate Attribution Strategy and progressive adoption roadmap, starting with the simple and evolving to the more complex.
For many the ‘quick wins’ can represent a 30% plus performance gain.
See Performance Intelligence to find out more about how the Shomei platform facilitates performance step change.
Shomei has developed a comprehensive Attribution framework that is easily tailored to each situation quickly and efficiently, often utilising pre-existing client data. A fundamental of that framework is establishing causality – what media really impacts your business and profits. With this understanding developing an appropriate return on ad spend (ROAS) metric facilitates a major performance step change compared to decisions taken based purely on the de facto ‘last-click wins’ standard.
The Shomei framework extends beyond the simple ‘quick-wins’ through multi-model attribution based conversion funnel analysis to establishing a host of additional KPIs and metrics including; conversion propensity, basket value, profit and customer segmentation. All delivering actionable Insight focused on delivering a larger and more profitable customer base and competitive advantage.
Tailored Analysis and Insight
The Shomei consulting team works with its clients on many diverse tasks – addressing both Strategic and tactical requirements. These tasks can be broad or very specific in nature.
For example working with one Brand portfolio owner, Shomei established a Strategy and measures to allow the Brand to reduce audience overlap and differentiate each brand proposition. For another client Shomei identified media site audience overlaps and an optimal Recency and frequency media strategy.
Read about our Media Attribution Management platform to find out more about how the Shomei platform facilitates performance step change.