Media optimisation is a numbers game… To get the best performance from your media portfolio you need Shomei’s multi-model Attribution reporting, this delivers accurate ROAS and profitability measures. In addition to knowing the financial contribution at a granular level you also need to know the role within the conversion journey if you are to be able to optimise your portfolio to meet your business goals and performance targets.
Reporting that fits your business…
Shomei delivers extensive optimisation reporting, based on funnels and goals. Shomei Attribution scores and provides conversion metrics allowing you to identify and quantify the relative performance at each stage of the conversion journey, thus highlighting the best and worse performers that drive each stage, the return on ad spend (ROAS) and the profit generated.
Shomei optimisation reporting delivers data on all your digital touch points: -
- Paid search
- Natural search
- Display based advertising
- Email marketing
- Social media
- Digital PR
- In fact virtually everything you do can be included…
See Lifetime Value Optimisation to understand how Shomei could further enhance your business performance and profitability.
Moving beyond a ‘last-click wins’ Attribution model delivers campaign growth. Instead of optimisation that removes all but directly converting media, Shomei Attribution lets you understand the correct partial contribution throughout the funnel, thus you can transparently expand activities that drive each stage of the conversion path.
Shomei delivers more than media optimisation. A rich base of actionable Insight can be achieved through analysis of the keywords used, ad engagement and the websites visited.. Insights into which creative and messaging drives conversion propensity and as well as the greatest return, ensures that not only is your media optimised but the creative deployed is too.