Media ROI Measurement
Shomei delivers accurate return on ad spend (ROAS) measurement at a channel and campaign summary level as well as at an individual placement, ad creative and keyword level. Shomei ROAS measurement allows you to determine precisely what is, and is not, positively impacting your bottom line, enabling you to make better investment decisions and generate greater returns.
For retailers and multi product or service businesses Shomei includes comprehensive eCommerce basket analysis facilitating optimisation based on product or service level profits. By looking at the granular relationship between the media and messaging surrounding the products and services sold, Shomei can assist in delivering a more profitable business.
See Portfolio Optimisation to see how Shomei enhances business performance and profitability through media optimisation.
Comprehensive conversion journey analysis
Shomei delivers comprehensive analysis of each and every digital touch point on the path to conversion, at both a click and impression level. For paid media such as display advertising, paid search, and email as well as for organic search, eCRM, social media and more. Shomei can deliver summary level and granular level ROAS and profitability measures allowing you to maximise your investment at every level, expand campaigns and generate increased profits.