Media Attribution Management
Shomei provides deep and actionable Insight allowing you to deliver marketing performance step change. Shomei does this through comprehensive ROAS and profitability analysis based on the correct partial contribution made by all touch points for each and every conversion path at both channel and campaign summary level as well as at an individual placement, ad creative and keyword level.
In conjunction to accurate ROAS and profitability analysis Shomei provides contextual funnel based Insight delivered through a series of attribution models. This extended capability ensures that decisions can be made on an audience reach, Brand building and funnel growth basis as well as on a pure financial return criteria.
Addressing the ‘Last-Click wins’ Dilemma
The Shomei multi-model Attribution methodology allows you to value every touch point, whether a click or an impression on the conversion journey irrespective of whether it was the first-touch or click, the last-click or one of many touch points along the conversion path.
See our whitepaper on Attribution – ‘A Beautiful Game’ for more information on the Shomei Attribution methodology.
We give every touch point multiple scores ranking performance against various conversion path functions. With these scores you can determine the performance of a site and placement, an ad, a keyword, a campaign and more. This allows you to understand the contribution at the top, middle and bottom of the funnel as well as its direct financial contribution. All go towards delivering fact-based actionable Insight.
- Understand the relative performance of your creative and messaging – reach the right audience and maximise financial performance through better and more informed creative development.
- Expose the financial contribution of each individual media touch point, its contribution and role throughout the conversion journey and the value derived. All facilitating better media Strategy and buying.
Shomei Attribution is based on a consistent Attribution framework. Each model within the framework is controllable on a product or advertiser basis. The parameters for each model within the framework are determined via Recency, frequency, engagement and conversion analysis, giving a completely tailored and relevant attribution solution to each advertiser.