Lifetime Value Optimisation
Shomei lifetime value (LTV) optimisation delivers long-term performance step change. By understanding each and every touch-point linked to every customer transaction, the investment made, the return and the profit delivered enables you to deliver deep actionable segmented Insight. Shomei facilitates Portfolio Optimisation based on your target customer segments.
Whether for retail repeat purchase, risk based services or renewal business Shomei facilitates segment based actionable Insight and media optimisation, ensuring that on-going profitability is achieved. Shomei lifetime value analysis allows you to match your target customer segments directly with each media touch point, the sites they visit, the keywords used or the most relevant ad creative, ensuring you convert more of your most profitable customer types.
Segment based Insight
The Shomei media Attribution management platform linked to powerful socio demographics and psychographics delivers a richness of Insight for improved media planning and creative development.
- Media ROI Measurement delivers improved acquisition cost and transaction profit
- Media Attribution Management delivers deep actionable Insight throughout the conversion journey
- Portfolio Optimisation reporting delivers day-to-day operational channel and granular level media optimisation
- Lifetime value optimisation delivers the concentration of media effort to drive tangible long-term business profit and risk mitigation
- Shomei lifetime value analysis drives long-term sustainable growth and profitability.
See Portfolio Optimisation to understand how Shomei delivers media optimisation or to download our whitepaper on Attribution – ‘A Beautiful Game’ for more information on the Shomei Attribution framework.