Lifetime Value Optimisation

Shomei lifetime value (LTV) optimisation delivers long-term performance step change. By understanding each and every touch-point linked to every customer transaction, the investment made, the return and the profit delivered enables you to deliver deep actionable segmented Insight. Shomei facilitates Portfolio Optimisation based on your target customer segments.

Whether for retail repeat purchase, risk based services or renewal business Shomei facilitates segment based actionable Insight and media optimisation, ensuring that on-going profitability is achieved. Shomei lifetime value analysis allows you to match your target customer segments directly with each media touch point, the sites they visit, the keywords used or the most relevant ad creative, ensuring you convert more of your most profitable customer types.

Segment based Insight

The Shomei media Attribution management platform linked to powerful socio demographics and psychographics delivers a richness of Insight for improved media planning and creative development.

  • Media ROI Measurement delivers improved acquisition cost and transaction profit
  • Media Attribution Management delivers deep actionable Insight throughout the conversion journey
  • Portfolio Optimisation reporting delivers day-to-day operational channel and granular level media optimisation
  • Lifetime value optimisation delivers the concentration of media effort to drive tangible long-term business profit and risk mitigation
  • Shomei lifetime value analysis drives long-term sustainable growth and profitability.

See Portfolio Optimisation to understand how Shomei delivers media optimisation or to download our whitepaper on Attribution – ‘A Beautiful Game’ for more information on the Shomei Attribution framework.

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More Information

Shómei White Paper

The Beautiful Game – A White Paper on ‘Last-click’ wins and alternative Attribution models… Read about the limitations of the industry de facto standard and consequences of ignoring 99.5% of the available data - click here to receive the PDF.

Shómei White Paper

The Beautiful Game – A White Paper on ‘Last-click’ wins and alternative Attribution models… Read about the limitations of the industry de facto standard and consequences of ignoring 99.5% of the available data - click here to receive the PDF.

The Beautiful Game – A White Paper on ‘Last-click’ wins and alternative Attribution models… Read about the limitations of the industry de facto standard and consequences of ignoring 99.5% of the available data - click here.

What people are saying...

"Shomei offers an unique 2-part solution in the marketplace. Their tag carrier both speeds-up websites and makes tag management easy, empowering Marketing teams and freeing up IT resources. Their approach to attribution and cross channel reporting is a breath of fresh air that leads to insights and concrete campaign decisions that add to the bottom line."

Duncan Parry, Co-Founder and Head of Paid Search & Ops

Latest news from our blog

Shomei Contributes to Attribution Round Table

14 March 2012

Brands face the attribution challenge By Lynsey Barber, marketingmagazine.co.uk A fragmented digital space presents a valuable attribution challenge. Here, leading marketers discuss a fascinating and vital subject Click hereto read the full article http://goo.gl/qB......more