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The Beautiful Game – A White Paper on ‘Last-click’ wins and alternative Attribution models… Read about the limitations of the industry de facto standard and consequences of ignoring 99.5% of the available data - click here to receive the PDF.
"Shomei offers an unique 2-part solution in the marketplace. Their tag carrier both speeds-up websites and makes tag management easy, empowering Marketing teams and freeing up IT resources. Their approach to attribution and cross channel reporting is a breath of fresh air that leads to insights and concrete campaign decisions that add to the bottom line."
Duncan Parry, Co-Founder and Head of Paid Search & Ops
Shomei Contributes to Attribution Round Table
Brands face the attribution challenge
By Lynsey Barber, marketingmagazine.co.uk
A fragmented digital space presents a valuable attribution challenge. Here, leading marketers discuss a fascinating and vital subject
Click hereto read the full article
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